Coursework
PR Campaign
Over the course of a semester, myself and a group of team members collaborated with Mecklenburg County Park and Recreation to develop a research-backed campaign aiming to promote youth sports programming through scholarships. We conducted primary and secondary research, created and developed a message, strategies, and tactics plan, budgeted, and more all without the use of social media per client's request.
Writing
Wrote a news release in my PR Writing course for my faux client "Niner Nap Pods."
Designed and wrote content including blog posts, about us pages and interactive elements in my PR writing course for my faux client "Niner Nap Pods."
Wrote a media alert in my PR Writing course for my faux client "Niner Nap Pods."
Designed and wrote a fact sheet in my PR Writing course for my faux client "Niner Nap Pods."
Wrote a proactive pitch email to a local writer in my PR Writing course for my faux client "Niner Nap Pods."
Designed a unique and interactive brochure for the NC State Athletics team during my Newsletter Writing and Design course at NC State.